How can you relate this concept to financial services?
You have certainly seen similar processes roll out in digital applications, especially in the financial services industry which is not quite well know to be an exciting world (yay!)
A couple examples?
All those rewards and stars you get along those scrolls, all the smooth and enticing processes – yep, that’s all stemming from the subtle (or not-so-subtle in the end) dynamics of gamification. Want to look at someone who’s really top notch? Check out Atom Bank, a UK challenger, or Lunar, from Denmark, whose work we love!